Keter is a global leader in outdoor furniture and storage design solutions. Based in the Middle East and flourishing for over 75 years, Keter has made a name for itself as a supplier of innovative, long-lasting, and affordable home design products.
Fueled by growth driven by CEO Alejandro Pena, Keter has enjoyed prolific change over the past five years. Consumers are growing to love having access to professional designs that utilize cutting-edge materials, all at low-low prices.
On the company’s 75th Anniversary, Alejandro Pena took time to highlight some of the big changes, successes, and plans for the company going forward.
Keter Embraces Longevity, Fueled by Sustainability
Base out of Israel, Keter earned a reputation for promising outdoor products long before Alejandro Pena took over the business. The company began flourishing due to its use of special sustainable resin.
This resin allows the company to make long-lasting and environmentally friendly products, good for the environment and, ultimately, recyclable.
Alejandro Pena adds, “Keter is passionate that we are not only a business driven by innovation and a leading company in our industry, but also a company that lives by the values of being good to the environment. By being good to our communities.”
To add to its sustainability efforts, Pena has also concentrated on imploring product returns and used item collections. His goal, ultimately, is to reduce the load that Keter products play on landfills worldwide.
Bringing Innovation For Years to Come
Keter Group is a rapidly growing business with over 75 years of success in the field. With 5,000 global employees on the roster, Keter continues imbuing maneuverability and innovation into its every movement.
Keter utilizes premium and proprietary LumberTech materials to bring premium products to the masses at affordable prices. The Premium Adirondack Chair by Keter features materials imbued with unique grains, providing a waterproof and enduring product.
Additionally, Keter embraces SunGuard technology to saturate each and every board with a deep color that protects its Adirondack Chairs from harsh and destructive UV rays. This attention to detail is just a multiplier and amplifier of what Keter has long been focused on: innovation.
Consumers are looking to acquire longer-lasting products, more affordable and better for the environment than have found their destination with Keter. Keter is continuing to focus on curating a climate-positive, cost-effective experience, and ultimately better for the planet.
About Alejandro Pena
Alejandro Pena holds a Bachelor of Science in Industrial Engineering after graduating from the Universidad de los Andes in Bogotá, Colombia. Pena would grow from his work as a student into the CEO of Keter, guiding more than 5,000 global employees toward the shared goal of providing premier consumer products to the masses.
Alejandro Pena attended the University of Texas at Austin, where he secured his MBA from the McCombs School of Business. With 25 years of industry experience and a catalog of skills secured from industry-adjacent operations, Pena is prepared to help fuel the rise of Keter for years to come.